Nautilus, Inc is an iconic industry leader with a rich history and reputation for building the best cardio and strength equipment for home use. Known for its family of brands that included Bowflex®, Nautilus®, Schwinn®, and Universal®, the company develops, manufacturers and markets branded products that include home gyms, free weight equipment, treadmills, indoor cycling equipment, ellipticals, and fitness accessories.
The Company markets and sells the Bowflex® line of home fitness equipment direct to consumer through an integrated mix of marketing efforts that include broadcast media, response mailings, digital campaigns, public relations and inbound/outbound call centers. In addition to the direct to consumer business, the Company also markets and sells branded consumer fitness equipment through a network of specialty dealers, distributors and retailers worldwide.
Founded in 1986 with a business based on its signature Bowflex® product line, the Company has expanded through strategic acquisitions to grow a portfolio of leading brands that include Nautilus®, Bowflex®, Schwinn® and Universal® products.
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