Nautilus, Inc is an iconic industry leader with a rich history and reputation for building the best cardio and strength equipment for home use. Known for its family of brands that included Bowflex®, Nautilus®, Schwinn®, and Universal®, the company develops, manufacturers and markets branded products that include home gyms, free weight equipment, treadmills, indoor cycling equipment, ellipticals, and fitness accessories.

Quick Facts

The Company markets and sells the Bowflex® line of home fitness equipment direct to consumer through an integrated mix of marketing efforts that include broadcast media, response mailings, digital campaigns, public relations and inbound/outbound call centers. In addition to the direct to consumer business, the Company also markets and sells branded consumer fitness equipment through a network of specialty dealers, distributors and retailers worldwide.

Opportunities for Growth

  • An industry leader in branded health and fitness products
  • Well-positioned in large, growing markets with favorable demographic trends
  • Diverse direct and retail sales channels
  • Committed to innovation through research & development, licensing and acquisition

Founded in 1986 with a business based on its signature Bowflex® product line, the Company has expanded through strategic acquisitions to grow a portfolio of leading brands that include Nautilus®, Bowflex®, Schwinn® and Universal® products.

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