The buzz around getting healthy, being fit and living life to the max is growing and we like it that way! Whether we are in New York City for a product launch, in Germany at the largest sports-business tradeshow, or on a nationwide media tour, there is always something to talk about at Nautilus, Inc.
In July, members of the Nautilus, Inc. design team traveled to Essen, Germany where they attended the Red Dot Design Gala and were honored for exceptional innovation in product design. Joining top designers from all over the world, the Nautilus Inc. design team was presented with the Red Dot: Best of the Best Award for the Bowflex® SelectTech® 560 Dumbbells. As a result of winning this award, the SelectTech® 560 Dumbbells will be on display at the Red Dot Design Museum in Essen for the next year.
Whether working out at home or competing in the 2016 Reebok CrossFit Games®, the Schwinn® Airdyne® Pro bike puts CrossFit® athletes to the test. The Nautilus, Inc. team joined more than 80 competitors and thousands of spectators last month at the 10th annual CrossFit Games® in Carson, California. Athletes and attendees alike took on the Airdyne Pro in a one-minute fitness challenge, with three lucky winners taking home a bike of their own. The event drew participants from all over the world who were recognized as top-performers in their regional competitions.
Americans and Europeans are flunking fitness, according to the results of Nautilus, Inc.’s second annual Fitness IQ survey. The 19-question survey measured basic health, fitness and nutrition knowledge of 2,600 participants in the United States and across the Atlantic in France, Germany, Italy, Spain and the U.K. With an average score of 42 percent, Americans fared only slightly better than the European average of 39 percent. Those surveyed failed to grasp fundamental health concepts, such as the recommended calorie intake for adults or the definition of a functional fitness exercise.
Although clearly there is room for improvement when it comes to general health and fitness smarts, there were some bright spots. For example, a majority of people surveyed knew that walking a mile or running a mile didn’t burn the same amount of calories — Americans answered correctly 70 percent of the time and Europeans answered correctly 78 percent of the time. Nautilus, Inc. Fitness Advisor Tom Holland noted that a healthy lifestyle starts at home with the personal health and fitness choices we make every day.
Consumers were also invited to see how they measured up by taking the quiz themselves on the Bowflex Insider blog.
The Bowflex® SelectTech® 560 Dumbbells have received a silver award from IDA (International Design Award) for their revolutionary design. The dumbbells were awarded second place in the Outdoor and Exercise Equipment category, standing out among 1,000 entries from more than 52 countries. Entries were judged based on their design, creativity, usability and innovation. This is the second international design award the Bowflex® SelectTech 560 Dumbbells have received.
June marked the launch of a new comprehensive site for Nautilus, Inc.’s Bowflex® brand, giving popular products such as the Bowflex Max Trainer® and Bowflex® TreadClimber® an integrated home on the World Wide Web. The new web platform was created to support online sales, which account for more than half of direct sales for Bowflex®. The website provides customers with a one-stop-shop for all Bowflex® products, as well as an enhanced user experience on desktop and mobile. Additionally, shoppers can click over to the integrated Bowflex Insider blog to find advice and resources for living a healthy lifestyle from Bowflex® Fitness Advisor Tom Holland and other fitness experts.
Nautilus, Inc. commanded attention at FIBO, the international fitness, wellness and health trade show in Cologne, Germany this spring. The Nautilus, Inc. and Octane Fitness® booths received a steady stream of traffic, where company representatives showcased the versatile Octane Fitness® XT-One cross-trainer, new commercial Octane Fitness® Zero Runner® ZR8000 and top-of-the-line Schwinn® Airdyne® AD8 bike. The innovative products also made news headlines in Club industry, Fitness News Europe and sport+mode. In addition, the Octane Fitness® XT-One cross-trainer was selected as a finalist for the annual FIBO Innovation and Trend Award. FIBO draws more than 138,000 attendees and 725 exhibitors from around the world, including distributors, gym owners, investors, and the general public.
Exercise Physiologist and Nautilus, Inc. Fitness Advisor Tom Holland recently visited company headquarters for a photoshoot with the creative team, and to film new episodes of his Fit Tip Thursday workout series, which appear every week on the Bowflex Insider blog. Holland also spent time at the Nautilus Innovation Center where he tested out and offered insights on new products and concepts. While on-site at Nautilus, Holland also hosted an episode of The Burn: The Bowflex Radio Show, featuring fitness model and competitive rock climber Lisa Chulich.
The Bowlex® SelectTech® 560 Dumbbells and Bowflex Max Trainer® M5 stole the show at the SHE’s Fit! SHE’s Beautiful! media event in New York this April. Exercise physiologist and Bowflex Fitness Advisor Tom Holland demoed the products and offered workout tips. The annual event, which showcases the latest women’s fitness and wellness products, attracted more than 120 consumer, health and fitness reporters and bloggers — including ABC News, The Dr. Oz Show, and ELLE, Good Housekeeping and Women’s Health magazines. FOX 5 News was also onsite, resulting in coverage of Bowflex products and an interview with Tom Holland for the new “Where’d You Get That?” segment.
In his recent LinkedIn article, Embrace Change: Tips to Avoid Being Left Behind, Nautilus, Inc. CEO Bruce Cazenave posits disruption is the new norm for many companies, and those that embrace it and make it work to their advantage are more likely to stay competitive. Bruce draws on his considerable experience offering strategies for weathering the rough waters of change and the myriad of new challenges many businesses are bound to face.
The new Bowflex® SelectTech® 560 Dumbbells, the world’s first-ever smart dumbbells, have earned the Red Dot: Best of the Best Design Award for their groundbreaking innovation, functionality, ergonomics and durability. Only 1.5 percent of all products entered are recognized with this highest distinction. The dumbbells stood out among 5,214 submissions for their built-in brains, which guide users through exercises while tracking reps, sets, calories burned, and providing feedback on form. Nautilus, Inc.’s product team will be on hand to receive the Best of the Best trophy during the special ceremony this July at the Red Dot Design Museum in Essen, Germany.
It was nonstop action in the Octane Fitness® booth during the recent International Health, Racquet and Sportsclub Association (IHRSA) Convention in Orlando, Fla. A steady stream of health club and fitness center customers from around the world, as well as media, filled the booth for demos of the newest products from Octane and Schwinn®. Octane kicked off the four-day show with a launch party where over 500 attendees were on hand for the unveiling of Octane’s new commercial Zero Runner® cardio machine. In addition, Octane announced availability of the new Schwinn® Airdyne® AD Pro Bike to consumers and vertical customers via its network of specialty fitness retailers and commercial customers.
Nautilus, Inc. CEO Bruce Cazenave and CFO Sid Nayar were featured guests on Benzinga’s “PreMarket Prep” radio show following the company’s 2015 full-year and Q4 earnings announcement. The lively discussion focused on Nautilus, Inc.’s recent earnings, the Octane Fitness® acquisition and what investors can expect in 2016. Listen to the full interview on SoundCloud.
The Bowflex Max Trainer® cardio breakthrough machine earned Sport-Tiedje Group’s 2015 Gepard Award in the Innovation of the Year category. Max Trainer was recognized for its innovative design and breakthrough functionality, receiving over 80 percent of all votes. Sport-Tiedje representatives presented the award to the Nautilus retail team during the recent ISPO sporting goods trade show in Munich. Sport-Tiedje Group is Europe’s largest chain of specialist fitness stores — with stores located in the UK, Netherlands, Belgium, Denmark, Germany, Austria and Switzerland. This marks the third international design award the Bowflex Max Trainer® has won.
Exercise physiologist and Bowflex Fitness Advisor Tom Holland and Nautilus, Inc. have teamed up to launch “The Burn: The Bowflex Radio Show” – which brings the latest health, fitness and nutrition tips and news to help listeners get into the best shape of their lives. The weekly hour-long program features special guests from across the fitness and health community. Listeners in the Connecticut and New York area can tune into AM 1490 WGCH every Wednesday at 11 a.m. (EST), or live stream the show from anywhere at www.wgch.com. Listeners can also call into the show to share thoughts and questions: (844) 866-4348.
In his latest article for Entrepreneur, Nautilus, Inc. CEO Bruce Cazenave shares one of his core business philosophies: Fail fast and recover quickly. Bruce discusses how activating the strategy has been pivotal in his career, helping him produce transformational results. Read the article on entrepreneur.com
Using the world’s largest trade show as the forum to flex the company’s new international muscles, Nautilus, Inc. announced the expansion of its global footprint in Europe, Australia and New Zealand and availability of premium Bowflex® and Schwinn® products in these new markets during ISPO Munich.
Traffic at the company’s booth remained brisk throughout the four-days of the show — including meetings with partners and international media. Demos of the wildly popular Bowflex Max Trainer® cardio machine and new Schwinn® Airdyne® AD 8 Total Fitness Bike by Nautilus representatives as well as the opportunity to test out firsthand were a big draw.
A record 640 attendees gathered for The Columbian’s 29th annual Economic Forecast Breakfast event on January 21, 2016, where the theme focused on the change and uncertainty facing business leaders. As a keynote speaker, Nautilus, Inc. CEO Bruce Cazenave shared insights and strategies for “stepping into the change instead of resisting…,” as the morning’s discussion centered on the new competitive challenges due to technology or disruptive industries. For more information, view the full keynote presentation.
Nautilus, Inc.’s Schwinn® Airdyne® was the title sponsor of the 2016 CrossFit Fort Vancouver (CFV) Championship Powered by Schwinn® Airdyne® on Jan. 9–10, 2016. The CFV Championship is a pairs competition for the Pacific Northwest and Western Canada’s most elite athletes who undergo a variety of physical tests, including vigorous workouts on the Schwinn® Airdyne® AD Pro Total Fitness Bike. This challenging competition, hosted by local CrossFit®-affiliated gym CrossFit Fort Vancouver (CFV), was created to provide a world class regional competition that serves as an opportunity for elite athletes to challenge themselves and raise their level of competition to the next standard. Winners walked away with a total payout of $40,000 in cash and prizes, including Schwinn Airdyne AD Pro bikes. During the event, spectators had the opportunity to test out the AD Pro bike firsthand.
In January 2016, Nautilus, Inc. showcased the Bowflex® SelectTech® 560 Dumbbells at Pepcom’s Digital Experience, a media-only event that attracted 1,500 top-tier consumer and technology reporters at the Consumer Electronics Show (CES) in Las Vegas. The first-ever smart dumbbells, which track users’ sets, reps and weights, caused quite a stir — capturing the attention of numerous top-tier media from around the world.
As the rest of the world prepared to welcome a new year on December 31, 2015, Nautilus, Inc. welcomed a new member to its family of fitness brands by closing on a definitive purchase agreement to acquire Octane Fitness, LLC (“Octane”), a leading fitness products company through the purchase of 100% of the capital stock of OF Holdings, Inc., Octane’s parent corporation, from North Castle Partners, a private equity firm, and other stockholders. The purchase price of approximately $115 million, subject to working capital and other adjustments, was funded with a combination of cash on hand and proceeds of a new $80 million term loan.
Octane, based in Brooklyn Park, Minnesota, is a leader in Zero Impact Training with a line of fitness equipment focused on specialty and commercial channels. Industry veterans Dennis Lee and Tim Porth founded Octane in 2001, emphasizing product innovation and service excellence, expanding the brand’s assortment from a single elliptical machine to a portfolio of other uniquely differentiated products including the Zero Runner and XT-One cross trainer. During 2015, Octane is expected to generate sales of approximately $65 million.
Bruce M. Cazenave, Nautilus Chief Executive Officer, stated, “The acquisition of Octane Fitness is a significant milestone for Nautilus and will meaningfully accelerate our strategic growth initiatives, including extending into higher price point products, penetrating new channels of distribution, and expanding access in international markets. Our team has undertaken a rigorous and disciplined external search for a strategic acquisition over the last 18 months and we are extremely pleased that these efforts have resulted in finding such a strong synergistic and cultural fit with a profitable company like Octane. This acquisition is consistent with our capital allocation strategy focused on sustainable profitable growth and creation of long-term shareholder value. We are also very excited to have Dennis and Tim join our management team and look forward to partnering with them to continue to grow the Octane brand as well as to benefit from their fitness and management expertise.”
Bill McMahon, Nautilus Chief Operating Officer, commented, “This transaction adds a leading fitness brand, unique products and technologies, broadens distribution and deepens our talent pool. Octane is highly complementary from both product and channel perspectives, and we believe this acquisition will create numerous revenue synergies. In addition, we expect the continued strength of our existing business combined with Octane has us extremely well positioned for the future with many of the fastest growing and most unique products and brands in the fitness industry.”
Dennis Lee, CEO of Octane Fitness stated, “This combination of two industry leaders provides our team members with a unique opportunity to continue to focus on our core products and channels, while benefiting from Nautilus’ added expertise and broader resources. Our customers can look forward to our continued commitment to product innovation combined with sales and service excellence that has been our trademark. Our leadership team and associates look forward to taking Octane Fitness to the next level in this new chapter.”
The acquisition of Octane is expected to be accretive to earnings beginning in the first quarter of 2016. In the fourth quarter of 2015, Nautilus expects $0.11 to $0.12 per share of one-time charges related to transaction costs, as well as other expenses related to previously disclosed patent licensing and royalty matters.
Nautilus, Inc. will celebrate the grand opening of its new retail space, The Nautilus Shop, on Jan. 8 and 9, 2016.
The roughly 3,000 square-foot store is part of the Nautilus Innovation Center and features our family of brands, including Bowflex®, Nautilus®, Schwinn®, and Universal®. The store was designed to create an environment that supports firsthand engagement between customers and products, as well as the development of new concepts for retail partners.
“The Nautilus Shop offers our customers the chance to engage with all of our products in a way they never have before. We wanted to create a space in which customers could physically try out the product, learn more about the brands and get their questions answered in real time by our Nautilus, Inc. fitness consultants,” said Jeff Collins, Vice President, General Manager Retail of Nautilus, Inc. “With this new retail space, we are focused on finding fresh ways to positively impact the experiences our customers and retail partners have with our brands.”
The Nautilus Shop grand opening festivities include:
The Nautilus Shop, located at 17711 SE 6th Way in Vancouver, Wash., is open to the public Monday through Friday from 9 a.m. to 7 p.m., Saturday from 10 a.m. to 7 p.m., and Sunday from 12 p.m. to 5 p.m. Nautilus, Inc.’s complete product portfolio is available for purchase directly from the store and free shipping will be offered to in-store customers.
In September 2015, the Nautilus, Inc. team headed to New York City, inviting media and investors to join the company for its third annual product showcase. The “What Moves You?” event hosted more than 50 attendees, offering a sneak peek at brand new products from Bowflex® and Schwinn®. The event explored what motivates, empowers and helps people maintain positive health. Guests also took an important look at their personal health and fitness with health diagnostic screenings and one-on-one workouts with Bowflex Fitness Advisor Tom Holland, in addition to testing out recipes using Bowflex Body™.
Fortune magazine ranked Nautilus, Inc. at no. 23 on its 2015 list of 100 Fastest-Growing Companies. Fortune ranks public companies based on profit, revenue, and stock growth over the past three years. Nautilus, Inc. was commended for “toning itself back into shape.” This is Nautilus, Inc.’s second year on the annual list. For more information, see Nautilus, Inc’s full profile.
Nautilus, Inc. brought a fresh fitness vibe to New York City to host a special event for media and industry influencers this past October 2014. The company debuted new products, including its first-ever fitness nutrition line and also celebrated the return of the Nautilus Cardio line. Other event highlights included group workout sessions with a fitness advisor and a “Fitness Takes a Village” presentation where a panel of experts discussed key challenges and trends in health and fitness today.