The buzz around getting healthy, being fit and living life to the max is growing and we like it that way! Whether we are in New York City for a product launch, in Germany at the largest sports-business tradeshow, or on a nationwide media tour, there is always something to talk about at Nautilus, Inc.
Nautilus, Inc. cruised into the New Year with the launch of the Schwinn® Classic Cruiser™ exercise bike. The retro-inspired Classic Cruiser offers a fast and effective 20-minute workout, while making fitness fun for the whole family.
The Classic Cruiser makes old school charm new again with a state-of-the-art electromagnetic flywheel, seven levels of resistance, Bluetooth® connectivity, USB port and an electronic speedometer. Compatible with popular apps like Zwift™ and RideSocial™, Classic Cruiser riders can enjoy the feeling of freedom as they pedal through scenic locations, like the sun-drenched beaches of Venice or the lush Irish countryside, with other cyclists from around the globe in a mixed-reality virtual world.
Nautilus, Inc. is making a splash in Dallas, where they collaborated with Nebraska Furniture Mart in their flagship location to create the Bowflex® Inspiration Zone – a creative in-store display showcasing top-of-the-line Bowflex equipment in an eye-catching home gym setting.
Until the end of March, customers visiting North America’s largest home furnishings store have the opportunity to try out the equipment before making a purchase and also envision how each will look in their homes. This marks the first time that Nebraska Furniture Mart has shown fitness equipment in an Inspiration Zone setting.
“Working with Nebraska Furniture Mart gives us the unique opportunity to showcase our Bowflex equipment in a very focused in-store environment. We are continuously exploring innovative branded strategies to support our retail customers. Partnerships such as these allow us to work with our customers to set themselves apart in the brick-and-mortar space, as well as provide shoppers with a ‘try before you buy’ experience,” noted Allyson Horst, Director, Retail Marketing for Nautilus, Inc.
The installation kicked off with a Crunch & Brunch event for shoppers, featuring a fitness class led by exercise physiologist and Bowflex fitness advisor Tom Holland, and personal trainer Lisa Traugott. Following the class, Holland and Traugott signed copies of their books, and provided tips and answered questions from customers about choosing the best equipment for their home gym.
Products featured include the Bowflex® SelectTech® 552 dumbbells; the Bowflex® SelectTech® 560 dumbbells; the Bowflex® HVT™ machine; the Bowflex® BXT216 treadmill; the Bowflex® BXE216 elliptical; the Bowflex® TreadClimber® TC200 machine; and the Bowflex® 5.1 adjustable bench.
Octane Fitness® had a strong showing at The Running Event 2017 – the largest running specialty conference and trade show in North America held annually in Austin, Texas. In its 12th year, The Running Event (TRE) drew a record number of retailers, media and running and active brands over the course of four days.
Octane helped kick off the pre-show conference with a “Health Profits from Healthy Runners” session focused on the declining running population as athletes age and the impacts on running specialty retailers. Moderated by Dr. Mark Cucuzzella, director of the Natural Running Center, the panel featured Olympic medalist and running legend Meb Keflezighi; Rob DeFilipis, founder of Runner’s High retail store and certified USATF Track and Field coach; and Boston Marathon and Octane Fitness commercial Zero Runner® coach Rick Muhr.
During the session, Muhr praised the benefits of rest days and training in moderation, noting, “We wouldn’t get on a weight bench in a gym and do 30 reps. The law of diminishing returns stops at 10. So we do three sets of 10. We should adapt that same philosophy for runners.” Muhr also provided tips on ways store owners can help prolong the running careers of their customers, such as offering the Zero Runner machine which can help runners continue their training while minimizing injuries with the zero impact workout.
Following the conference portion of the event, the Octane team showcased its Zero Runner fitness machines at the trade show – offering TRE attendees the chance to try out the zero impact workout.
Nautilus, Inc.’s Corporate Communication Manager Erin Beck stole the show during Hello Vancouver!—a live community program that highlights people, companies and non-profits from throughout Southwest Washington.
The evening’s discussion focused on the Nautilus Cares program – an initiative dedicated to combating the physical inactivity epidemic in America’s youth. Beck touched on the program’s latest venture – the Good Sport Equipment Connection, which gives local kids access to sports equipment and helps them discover a passion for sports, active hobbies and childhood play.
The November 17 show attracted dozens of audience members to Warehouse 23 in downtown Vancouver, Washington to learn more about the local companies and organizations impacting their community.
In October, Octane Fitness® was honored by Snap Fitness as Vendor of the Year – receiving the inaugural award during the International Snap Fitness Convention in Las Vegas. Snap Fitness is the fast-growing, worldwide fitness center franchise, and is one of several brands under the Lift Brands umbrella.
April Fisk, vice president of global support and development Lift Brands, highlighted the attributes that made Octane Fitness deserving of the award, “We are always impressed with Octane’s focused efforts at continuing to develop products that are relevant in our space and that have become an important part of our clubs. Not only is the look of the products superior, but the quality and durability are always excellent.”
The Octane Fitness team spent a busy two days at the recent Athletic Business Show in Austin, Texas which attracted more than 2,700 attendees. Octane showcased the full line of zero-impact machines including the new AirdyneX™ bike, Zero Runner® ZR8000, and LateralX® elliptical for commercial fitness owners and operators, in addition to industry media.
Nautilus, Inc. recently offered sneak peeks of the new Modern Movement® balance and core strength training line for media on both coasts.
At the Pepcom Holiday Spectacular! gift guide event in San Francisco, exercise physiologist and Nautilus, Inc. Fitness Advisor Tom Holland was on hand to demonstrate the M-Pad™ Balance & Strength Trainer and the Edge-Board™ Core Strength Trainer, and guide media attendees through the workouts. Over 150 journalists were in attendance, including reporters from CNET, Forbes and the New York Times, and many were eager to test their skills.
Next up: The New York Stock Exchange was treated to a preview of the Modern Movement line, where media and traders tried out the products on the trading floor. Financial news network channel Cheddar and the NYSE Periscope featured live interviews with Tom Holland and demonstrations of the M-Pad and the Edge-Board.
Nautilus, Inc. Vice President, General Manager Direct Brian Pope recently sat down with retail industry publication DealCrunch to discuss how the Bowflex® brand has revolutionized the home gym equipment market. The resulting article, Bowflex: A Fitness Empire Built on New Tech, Connected Consumers, and a Refined Sales Strategy, featured an in-depth profile of the Bowflex brand — past, present and future.
Pope shared insights about Nautilus, Inc. and the Bowflex brand, including the company’s mission, “We’re about helping people be successful. Ultimately, the key metric for us — the one that gets to the core of what we do — is how many customers are telling us they’re successful with the workouts themselves.”
Nautilus, Inc.’s overall approach to developing products based on rigorous consumer insights research, as well as the importance of cultivating a healthy workplace culture, are also highlighted. In addition, the article featured several of the Bowflex brand’s innovative products – including the Bowflex® HVT™, collegiate-branded Bowflex Max Trainer® line and Bowflex® SelectTech® 560 dumbbells.
In September, Nautilus, Inc. hosted the nPower Girls program, welcoming nearly 30 teachers from 11 school districts in Southwest Washington for a morning of active discussion about women in STEM careers, and ways to encourage female middle school students to pursue jobs in those industries. Representatives from the nPower Girls program and Educational Service District 112 were also on hand for the event.
The morning began with a tour of the Nautilus Innovation Center and the opportunity to watch Nautilus, Inc. engineers test fitness products and demonstrate equipment, including a 3D printer and a laser cutting table. Afterwards, the group gathered for a panel discussion with 10 female Nautilus employees who shared their experiences being a woman in a STEM career and their STEM education process.
The nPower Girls program, now in its fourth year, organizes six full-day professional development workshops each year for middle and high school teachers. These workshops include career-related site visits to STEM businesses and industries to help educators craft meaningful lesson plans that will encourage female students’ interest in STEM subjects and careers.
Following the panel, several of the Nautilus participants were invited to visit classrooms in the coming months to share their stories and answer students’ questions. In addition, the Vancouver Business Journal featured Nautilus, Inc. and nPower Girls in the October Education and Workforce Development Focus issue.
Nautilus, Inc. COO Bill McMahon and CFO Sid Nayar recently sat down with The Columbian business reporter Troy Brynelson to discuss how Nautilus, Inc. fosters an innovative company culture, its financial turnaround in the past decade, and the integration of Octane Fitness into the company’s portfolio of premiere brands.
Following the interview, the group toured the Nautilus Innovation Center (NIC) with Scott Eastman, Reliability Testing Lab Manager. Senior Tech Technician Bob Michels and other NIC team members demonstrated how Nautilus, Inc. tests the durability of new products as well as ways the team is prioritizing innovation to build the best products for its customers.
Next stop was The Nautilus Shop where Retail Project Manager Gabe Baker gave a demonstration of the Bowflex® HVT™ to show off the revolutionary machine’s cardio/strength workout capabilities and training program options.
The morning’s visit ended with a tour of the main office – providing the reporter with a behind-the-scenes look at the local company behind brands including Bowflex, Nautilus, Octane Fitness, Schwinn and Universal.
The Portland Business Journal recognized Nautilus, Inc. as one of Oregon’s healthiest employers for 2017, in the 100-499 employees category – an honor the company has received for the past seven years in a row.
Nautilus was lauded for its commitment to creating a healthy culture across all aspects of it business and among its leadership.
Nautilus was one of 60 Oregon companies, 40 of which are located in the Portland Metro Area, named to the Portland Business Journal’s list.
Nautilus, Inc. debuted its first collegiate-branded Bowflex Max Trainer® M5 product line – giving Florida State, University of Michigan and University of Florida fans the opportunity to show their team spirit while breaking a sweat. These limited edition machines feature each university’s colors, logos and mascot – making for the perfect at-home fitness solution for alumni, fans and students.
The Bowflex Max Trainer combines the movements of an elliptical and stair stepper for a one-of-a-kind cardio workout. Fans can burn off those tailgate beers and burgers with the machine’s 14-minute interval workout, which burns up to 2.5 times the calories of a traditional cardio machine.
Octane Fitness® announced availability of the new AirdyneX™ air bike and offered a first look during the 11th annual CrossFit Games in Madison, Wisconsin. Sports media and thousands of event attendees were encouraged to stop by the Octane booth in the Vendor Village to test out and participate in a one-minute challenge to win an AirdyneX bike. The AirdyneX launch also generated attention from CrossFit and industry media, including Box Pro Magazine and Athletic Business.
Featuring iconic Schwinn® Airdyne® technology, the new heavy-duty AirdyneX bike is designed to withstand rigorous use in commercial facilities and CrossFit boxes. The bike also boasts Octane’s signature cushioned MultiGrip handlebars, single-stage belt drive, as well as a motivating tachometer on the console to signal how hard exercisers are working.
On a sunny Sunday in late July, runners of all experience levels joined Nautilus, Inc. and Fleet Feet Sports Vancouver for a three-mile fun run followed by a running clinic, product demonstrations and breakfast. Running legend and Octane Fitness® Commercial Zero Runner Coach Rick Muhr led a one-mile run from Fleet Feet Sports to The Nautilus Shop, where he shared advice on running form, and demonstrated the Octane Fitness® Zero Runner® ZR8 machine. While at the Nautilus Shop, participants were encouraged to test out the zero-impact trainer, as well as products from the Nautilus, Inc. family of brands. Following the Zero Runner demonstration and clinic, Rick Muhr led runners back to Fleet Feet Sports for pancakes and mimosas. Several Nautilus, Inc. employees participated in the run and activities, including CEO Bruce Cazenave.
It was a busy July for the Nautilus, Inc. team with travel to New York and Las Vegas to show off the new Modern Movement® balance and core strength training product line to media, and health and fitness industry experts. Both the M-Pad™ Balance & Strength Trainer and Edge-Board™ Core Strength Trainer feature the ground-breaking M-Trac™ app. Participants were able to measure improvements in balance, core strength and agility and use the app as a digital personal trainer to guide them through their workout.
The team spent their first two days in the Big Apple meeting with top-tier consumer media including Men’s Health, Good Housekeeping, Muscle & Fitness, Family Circle and TIME – where they offered a first look at the Modern Movement products. Day three was dedicated to the New Products Holiday Gift Guide Showcase media event, where more than 125 consumer media gathered to preview innovative gift ideas for the upcoming holiday season. CBS News, The Ellen DeGeneres Show, Men’s Fitness, Health, The Today Show, Real Simple and CNET were among the many media who stopped by to test their balance skills. Nautilus, Inc. Fitness Advisor Tom Holland was also on hand to demo the products and provide fitness tips.
The following week, the team flew to Las Vegas for the 2017 IDEA World Convention, where the Modern Movement booth saw a steady flow of traffic for all three days of the event. The annual health and fitness tradeshow draws over 10,000 attendees from more than 60 countries – including personal trainers, group fitness instructors, club and studio owners, mind-body professionals, nutrition professionals and media.
Attendees had the chance to put their balance and core strength to the test with the M-Pad and Edge-Broad trainers. The M-Pad uses the M-Trac app to transform working out into a live gaming experience. With the app, the Edge-Board offers full-body extension training with trainer led core exercises and custom workouts.
Bowflex customer and Eutawville, South Carolina resident William “Woody” Binnicker was recently in the news on both Fox 24 Charleston and in The Times & Democrat, where he shared his inspiring story of using fitness to overcome health challenges. This 80-year-old former parachute jumper fell in love with extreme sports and physical activity while in his 20s – including powerlifting, running, parachuting and biking. Woody also established the first record for the most parachute jumps in a 24-hour period with 201 jumps and logged more than 36,000 total jumps throughout his career.
By the time Woody was in his 70s, these hobbies had taken a toll on his body. He was diagnosed with sciatica, a type of pain that radiates from the lower back down one or both legs, as well as L4-L5 spinal complications. He was told that surgery might be the only way to eliminate the crippling back pain that made everyday life a struggle.
Refusing to accept surgery as an option, Woody turned to low-impact workouts that strengthened his back muscles, such as the Bowflex Max Trainer® cardio machine. A year and a half later, he is now pain-free.
Woody’s can-do attitude, zest for life, and commitment to staying active and healthy, caught the attention of local media – putting him and the Max Trainer in the spotlight.
Nautilus, Inc. was busy this spring sharing the importance of healthy living and fitness. In March, the Nautilus, Inc. team took part in the 44th annual TaiSPO Taipei International Sporting Goods Show in Taiwan, which draws over 23,500 equipment buyers and fitness enthusiasts from more than 10 countries. Attendees tested a variety of products from the Schwinn, Nautilus and Bowflex brands, in addition to previewing the new Modern Movement® fitness training line.
Next up for the Nautilus, Inc. team was the ACE Hardware Health & Gym Exhibition at Living World shopping mall in South Tangerang, Indonesia. The event, which was open to the public, offered people a chance to try out several products, including the Bowflex Max Trainer® M3, Nautilus® T628 treadmill, Schwinn® 870 treadmill and Schwinn® 130 upright bike. Male and female body building competitions, and a treadmill race for a free machine rounded out the special activities, which took place during the mall event.
Nautilus, Inc. recently announced new Bowflex® products that are transforming strength and cardio training. With innovative features and technology based on consumer insights, these machines make it easier than ever for people to set and reach their fitness goals.
Bowflex has reinvented the traditional home gym with the groundbreaking Bowflex® HVT™ machine, which offers hybrid velocity training – a new approach to fitness that combines cardio and strength training into one fast, effective workout. In about 18 minutes, the HVT machine can deliver the calorie burn of running 1.5 miles, and up to five times more muscle activation than traditional strength training.
By coaching people step-by-step through each exercise, the HVT app takes the guesswork out of fitness. The machine’s compact design makes it the perfect addition to any home gym.
With a focus on weight management and calorie burn, the new Bowflex® Results Series cardio line is designed to help motivate customers to achieve their fitness goals. The broad selection of treadmills and ellipticals feature an exclusive Burn Rate console that displays the total calories burned each minute—motivating customers to go further, faster and achieve better results in less time.
The next generation workforce took over Nautilus, Inc. headquarters in Vancouver, Washington on April 27 in honor of national Take Our Daughters and Sons to Work Day. More than 100 kids came together for a day of educational hands-on activities, such as launching rubber balls from a potato gun to learn about the correlation between launch angle and distance.
Kids were also introduced to the world of augmented reality and how it can play a role in staying active, as well as had a chance to star in their own photoshoot with the new Bowflex® HVT™ fitness machine.
Physical fitness and healthy living are important at Nautilus, Inc., and kids learned the value of an active lifestyle while they participated in an age-appropriate workout in the on-site gym.
In the weeks leading up to the event, Nautilus, Inc. families collected toiletry items for families in need in the Evergreen School District. Kids were also taught about the importance of personal hygiene and had a chance to design, make and package a bar of homemade soap which was also donated to the Evergreen Schools Foundation.
Nautilus, Inc. partnered with the American Heart Association Youth Market Team and Columbia Valley Elementary School in Vancouver, Wash. to sponsor a month-long Jump Rope for Heart campaign during March. The campaign kicked off with an all-school assembly where students had a chance to learn about the importance of heart health and staying active, while Nautilus, Inc. employees and school staff competed in a jump rope competition.
Throughout the month, Columbia Valley and the America Heart Association teamed up to infuse heart- healthy lessons into PE, health and school curriculums to teach students about physical fitness, proper nutrition and the importance of being tobacco free.
The campaign culminated in a Family Fitness Night where the community gathered to see the students’ jump rope routines and participated in activities including a rock climbing wall and a dual obstacle course. They also had the chance to try out new Nautilus, Inc. fitness products at the interactive balance station.
Nautilus, Inc.’s family of innovative fitness brands captured the crowd’s attention at FIBO, the world’s largest international health, fitness and wellness tradeshow in Cologne, Germany. The Nautilus, Inc. booth showed off the latest products from the Bowflex, Nautilus and Schwinn brand lines—including the Bowflex® SelectTech® 560 dumbbells, Nautilus® 628 cardio series, and Schwinn® 70 cardio series. Visitors were also given a behind-the-scenes look at the company’s innovative Modern Movement® product line, which features a collection of balance, agility and core strength products.
Octane Fitness, exhibiting with their European distribution partner MoveToLive, previewed their newest innovations. Visitors tested out the new Octane AirdyneX™ bike and Octane Fitness Zero Runner® machines.
This year’s event attracted more than 150,000 attendees from around the world. Both Nautilus, Inc. and MoveToLive booths received non-stop traffic from retailers, distributors and the media.
At the 36th annual IHRSA International Convention & Trade Show, Nautilus, Inc.’s Octane Fitness® brand debuted its commercial Zero Runner® ZR7000 machine, along with the new Octane AirdyneX™ air resistance bike. With more than 7,400 attendees at this year’s convention and trade show held in Los Angeles, the Octane commercial & specialty team had a busy few days on the trade show floor demonstrating products and answering questions for attendees and media.
Alongside 375 other exhibitors, Octane Fitness showcased their full line up of zero-impact cardio machines to health club operators and fitness professionals from over 80 countries. Attendees at this year’s IHRSA event discovered the newest in health and fitness technology and had an opportunity to experience live demonstrations, the latest group exercise classes, and meet face-to-face with the industry’s leading exercise equipment providers.
On March 3, Nautilus, Inc. and the Portland Trail Blazers teamed up to surprise over 400 Vancouver, Wash.-area teens with the goal of promoting physical activity and a love for sports. Trail Blazers players Maurice Harkless and Pat Connaughton, “Blaze” the mascot, BlazerDancers and the Blazers Stunt Team crashed the Vancouver Parks Foundation Teen Late Night event, which was hosted at the Firstenburg Community Center. Teens had the chance to ask the players questions, show off their basketball skills and take pictures with the group.
Nautilus, Inc. employee volunteers were also on-site handing out free pizza and water to the teens. Bruce Cazenave, Nautilus, Inc. CEO, noted, “We like to find opportunities such as the Team Late Night event to support the community that supports us. Our Nautilus Cares program is dedicated to helping kids discover a passion for sports, active hobbies and childhood play because fostering a love of healthy habits and active living early on gives kids a better chance of becoming healthier adults.”
The event also attracted the attention of local media, including KGW, KOIN, The Columbian, Camas-Washougal Post-Record and The Reflector.
The innovative Octane Fitness Zero Runner® ZR8000 machine has been awarded the 2017 iF DESIGN AWARD in the sports, outdoor and bicycles product category. The one-of-a-kind commercial machine allows users to walk, jog or run while activating the same muscles used on a treadmill but without the impact. The Zero Runner stood out among more than 5,500 entries from 59 countries. The 58-member jury of independent experts from around the world selected award winners based on their exceptional design and quality. The Zero Runner has also received the Innovator of the Year award from Sporting Goods Business and the Gepard Award for most innovative product of the year from Sport-Tiedje.
At this year’s ISPO Munich, the world’s largest sporting goods trade show, Nautilus, Inc. announced the international availability of the Bowflex Max Trainer® M7 in select countries across Asia, Europe, North America, Oceania and South America. The company also previewed several new products including the Nautilus® 628 Performance Series, Schwinn® 30 and 70 Series and several balance, agility and core strength products from the Modern Movement® brand. Partners and international media tested these new products firsthand at the trade show, which attracts over 81,000 visitors from more than 109 countries.
During the show, the Bowflex® SelectTech® 560 dumbbells were awarded the prestigious ISPO Award. Standing out among more than 500 submissions, the dumbbells’ groundbreaking design earned them the highest honor with a Product of the Year Award in the Health & Fitness category. Nautilus representatives were onsite to accept the trophy at the ISPO Award Ceremony on March 10.
Nautilus, Inc. has teamed up with fitness video service Daily Burn® to create new streaming workout videos exclusively for Bowflex Max Trainer® cardio machine customers. The program includes streaming workout videos paired with expert training advice designed to guide, motivate and help Max Trainer owners stay on track with their fitness goals. They are also offered a free eight-week trial to Daily Burn’s library, giving them access to the new Max Trainer workouts as well as over 600 other online workout videos. Starring in the videos are Bowflex Fitness Advisors Tom Holland and fitness trainer Amy Dixon, who lead subscribers through workouts intended to prepare them for the signature Max full-body, 14-minute workout.
According to Andy Smith, CEO of Daily Burn, “Partnering with Nautilus enables our Daily Burn subscribers to access an entirely new and exclusive Bowflex workout series. Max Trainer users will find a wealth of fitness knowledge at their fingertips, not only for general workouts but also with workouts tailored just for them.”
New and existing Max Trainer product owners can register for a free eight-week trial.
Nautilus, Inc. launched its first-ever Bowflex® brand shops in several Dick’s Sporting Goods stores timed for the holiday and peak fitness sales seasons. Featuring top-of-the-line products, the brand shops showcase the Bowflex Max Trainer® M7, Bowflex® TreadClimber® TC200 and Bowflex® SelectTech® 560 Dumbbells. Customers in Robinson, Pennsylvania; Carmel, Indiana; Raleigh, North Carolina; Austin, Texas and Littleton, Colorado, can now try these premier products in person before they buy. According to Matt Provenzano, Dick’s Sporting Goods Buyer of Strength & Cardio, “The brand shop is a unique opportunity where an expert salesperson from Bowflex provides guidance to customers making larger investments in fitness equipment.” The brand shops will be in place through February 2017.
Recognized for their groundbreaking, cutting-edge designs, the Bowflex® SelectTech® 560 Dumbbells and Schwinn® Airdyne® Pro Bike have received the esteemed Good Design Award. Both products stood out among thousands of entries and were lauded for their innovation as well as meeting the highest design standards for form, function and aesthetics. Organized by the Chicago Athenaeum Museum of Architecture and Design and the European Centre for Architecture, Art, Design and Urban Studies, the Good Design Award was founded in 1950 and is one of the oldest, most prestigious design awards in the world.
This is the third international design award bestowed on the Bowflex® SelectTech® 560 Dumbbells. Previous awards won include the Red Dot: Best of the Best Design Award, and International Design Award. This is the first design award received for the Schwinn® Airdyne® Pro Bike.
Octane Fitness® grabbed the crowd’s attention at two recent shows hosted in Orlando, Florida.
During the 34th annual Athletic Business Show, Octane showcased its new line of fully upgraded commercial products for the first time, including the XT3700 and XT4700 Standing Elliptical, LateralX® Elliptical and XR6000 Recumbent Elliptical. Alongside 250 other vendors, the Octane team spent a busy three days demonstrating the products for athletic, fitness and recreation professionals, as well as the media.
The 2016 The Running Event brought together more than 2,700 industry professionals, retailers and buyers from around the world for three days of seminars and keynotes, as well as a chance to meet with over 300 exhibitors. Attendees got an up-close look at the innovative ZR8 and ZR8000 Zero Runner models. The Octane team hosted product demonstrations so media and other attendees could experience zero-impact running first-hand and see how it’s changing the way people train.
As part of its inaugural Innovators of the Year Awards, leading sports trade publication Sporting Goods Business (SGB) named Octane Fitness® Inventor of the Year for its innovative and groundbreaking Zero Runner® exercise machine. The Innovators of the Year Awards spotlight people, products and business strategies that push the active lifestyle industry forward, and honor ideas that change “the way we run, hike or play the game;” noting that “innovations can set the stage for a new category that goes on to attract millions of previously untapped customers.”
Octane received praise for “introducing a zero-impact trainer that actually mimics running,” thereby benefitting joggers and runners by alleviating the impact of roughly seven times their body weight when pounding the pavement. In replicating natural strides while eliminating stressful pounding, the unique Zero Runner not only provides recreational and competitive runners with a valuable training tool, but also enables aspiring joggers to safely get started and aging or injured runners to continue enjoying the benefits of running.
The Vancouver Business Journal recognized Nautilus, Inc. as one of the 2016 Healthiest Companies of Southwest Washington, with a first place award in the Healthiest Company — Large Employer category. This year, only 13 local businesses and two nonprofit/public sector organizations were honored by the publication for their dedication to providing a healthy workplace. These companies went above and beyond to make employee wellness a priority. Nautilus, Inc. employees were on hand to receive the award at the 2016 Healthiest Companies of Southwest Washington Awards Reception & Showcase this October at Warehouse 23 in Vancouver, Wash.
Rick Muhr, a 32-time marathon finisher, ultra-marathoner and renowned Boston Marathon running coach, visited Nautilus, Inc. headquarters in Vancouver, Washington to lead a free coaching clinic and after-work fun run. Nautilus staff and the community gathered at The Nautilus Shop as Muhr shared his vast running knowledge and training tips. Muhr, who carried the Olympic Torch in the 2004 Olympic Torch Relay, led a two-mile fun run near headquarters after the clinic. Muhr recently joined Octane Fitness® as Commercial Zero Runner® Coach, and following the run, provided demonstrations of the Zero Runner. This zero-impact running machine combines the movements of a treadmill and an elliptical and replicates natural walking, jogging and running motion without stressful repetitive impact. This summer, Muhr completed a 100-mile run on the Zero Runner in 14 hours and 18 minutes.
Nautilus, Inc. returned to New York City in September, inviting media and investors to join the company for its fourth annual product showcase. The “Find What Fits” event hosted 15 top-tier media and 37 investors who were given a sneak peek of prototypes for several ground-breaking products, including the Bowflex® HVT™ and Modern Movement® M-Pad, as well as the Bowflex® Cardio Series. Attendees also had the opportunity to test and try the newly released Nautilus® Performance Series including the T618 treadmill featuring RunSocial™ mixed reality, and other flagship Octane Fitness®, Schwinn® and Bowflex® products. The event put a spotlight on the breadth and depth of the Nautilus, Inc. family of brands, and product solutions to help users of all activity levels, from fitness enthusiasts to aspirational consumers, meet their fitness goals. Many event attendees took advantage of the personal workout session with Nautilus, Inc. Fitness Advisor Tom Holland. In addition, “The Shoe Whisperer” Wendi Morin offered gait analysis consultation to help attendees find the best pair of shoes and insoles to improve workout performance and comfort.
In July, members of the Nautilus, Inc. design team traveled to Essen, Germany where they attended the Red Dot Design Gala and were honored for exceptional innovation in product design. Joining top designers from all over the world, the Nautilus Inc. design team was presented with the Red Dot: Best of the Best Award for the Bowflex® SelectTech® 560 Dumbbells. As a result of winning this award, the SelectTech® 560 Dumbbells will be on display at the Red Dot Design Museum in Essen for the next year.
Whether working out at home or competing in the 2016 Reebok CrossFit Games®, the Schwinn® Airdyne® Pro bike puts CrossFit® athletes to the test. The Nautilus, Inc. team joined more than 80 competitors and thousands of spectators last month at the 10th annual CrossFit Games® in Carson, California. Athletes and attendees alike took on the Airdyne Pro in a one-minute fitness challenge, with three lucky winners taking home a bike of their own. The event drew participants from all over the world who were recognized as top-performers in their regional competitions.
Americans and Europeans are flunking fitness, according to the results of Nautilus, Inc.’s second annual Fitness IQ survey. The 19-question survey measured basic health, fitness and nutrition knowledge of 2,600 participants in the United States and across the Atlantic in France, Germany, Italy, Spain and the U.K. With an average score of 42 percent, Americans fared only slightly better than the European average of 39 percent. Those surveyed failed to grasp fundamental health concepts, such as the recommended calorie intake for adults or the definition of a functional fitness exercise.
Although clearly there is room for improvement when it comes to general health and fitness smarts, there were some bright spots. For example, a majority of people surveyed knew that walking a mile or running a mile didn’t burn the same amount of calories — Americans answered correctly 70 percent of the time and Europeans answered correctly 78 percent of the time. Nautilus, Inc. Fitness Advisor Tom Holland noted that a healthy lifestyle starts at home with the personal health and fitness choices we make every day.
Consumers were also invited to see how they measured up by taking the quiz themselves on the Bowflex Insider blog.
The Bowflex® SelectTech® 560 Dumbbells have received a silver award from IDA (International Design Award) for their revolutionary design. The dumbbells were awarded second place in the Outdoor and Exercise Equipment category, standing out among 1,000 entries from more than 52 countries. Entries were judged based on their design, creativity, usability and innovation. This is the second international design award the Bowflex® SelectTech 560 Dumbbells have received.
June marked the launch of a new comprehensive site for Nautilus, Inc.’s Bowflex® brand, giving popular products such as the Bowflex Max Trainer® and Bowflex® TreadClimber® an integrated home on the World Wide Web. The new web platform was created to support online sales, which account for more than half of direct sales for Bowflex®. The website provides customers with a one-stop-shop for all Bowflex® products, as well as an enhanced user experience on desktop and mobile. Additionally, shoppers can click over to the integrated Bowflex Insider blog to find advice and resources for living a healthy lifestyle from Bowflex® Fitness Advisor Tom Holland and other fitness experts.
Nautilus, Inc. commanded attention at FIBO, the international fitness, wellness and health trade show in Cologne, Germany this spring. The Nautilus, Inc. and Octane Fitness® booths received a steady stream of traffic, where company representatives showcased the versatile Octane Fitness® XT-One cross-trainer, new commercial Octane Fitness® Zero Runner® ZR8000 and top-of-the-line Schwinn® Airdyne® AD8 bike. The innovative products also made news headlines in Club industry, Fitness News Europe and sport+mode. In addition, the Octane Fitness® XT-One cross-trainer was selected as a finalist for the annual FIBO Innovation and Trend Award. FIBO draws more than 138,000 attendees and 725 exhibitors from around the world, including distributors, gym owners, investors, and the general public.
Exercise Physiologist and Nautilus, Inc. Fitness Advisor Tom Holland recently visited company headquarters for a photoshoot with the creative team, and to film new episodes of his Fit Tip Thursday workout series, which appear every week on the Bowflex Insider blog. Holland also spent time at the Nautilus Innovation Center where he tested out and offered insights on new products and concepts. While on-site at Nautilus, Holland also hosted an episode of The Burn: The Bowflex Radio Show, featuring fitness model and competitive rock climber Lisa Chulich.
The Bowlex® SelectTech® 560 Dumbbells and Bowflex Max Trainer® M5 stole the show at the SHE’s Fit! SHE’s Beautiful! media event in New York this April. Exercise physiologist and Bowflex Fitness Advisor Tom Holland demoed the products and offered workout tips. The annual event, which showcases the latest women’s fitness and wellness products, attracted more than 120 consumer, health and fitness reporters and bloggers — including ABC News, The Dr. Oz Show, and ELLE, Good Housekeeping and Women’s Health magazines. FOX 5 News was also onsite, resulting in coverage of Bowflex products and an interview with Tom Holland for the new “Where’d You Get That?” segment.
In his recent LinkedIn article, Embrace Change: Tips to Avoid Being Left Behind, Nautilus, Inc. CEO Bruce Cazenave posits disruption is the new norm for many companies, and those that embrace it and make it work to their advantage are more likely to stay competitive. Bruce draws on his considerable experience offering strategies for weathering the rough waters of change and the myriad of new challenges many businesses are bound to face.
The new Bowflex® SelectTech® 560 Dumbbells, the world’s first-ever smart dumbbells, have earned the Red Dot: Best of the Best Design Award for their groundbreaking innovation, functionality, ergonomics and durability. Only 1.5 percent of all products entered are recognized with this highest distinction. The dumbbells stood out among 5,214 submissions for their built-in brains, which guide users through exercises while tracking reps, sets, calories burned, and providing feedback on form. Nautilus, Inc.’s product team will be on hand to receive the Best of the Best trophy during the special ceremony this July at the Red Dot Design Museum in Essen, Germany.
It was nonstop action in the Octane Fitness® booth during the recent International Health, Racquet and Sportsclub Association (IHRSA) Convention in Orlando, Fla. A steady stream of health club and fitness center customers from around the world, as well as media, filled the booth for demos of the newest products from Octane and Schwinn®. Octane kicked off the four-day show with a launch party where over 500 attendees were on hand for the unveiling of Octane’s new commercial Zero Runner® cardio machine. In addition, Octane announced availability of the new Schwinn® Airdyne® AD Pro Bike to consumers and vertical customers via its network of specialty fitness retailers and commercial customers.
Nautilus, Inc. CEO Bruce Cazenave and CFO Sid Nayar were featured guests on Benzinga’s “PreMarket Prep” radio show following the company’s 2015 full-year and Q4 earnings announcement. The lively discussion focused on Nautilus, Inc.’s recent earnings, the Octane Fitness® acquisition and what investors can expect in 2016. Listen to the full interview on SoundCloud.
The Bowflex Max Trainer® cardio breakthrough machine earned Sport-Tiedje Group’s 2015 Gepard Award in the Innovation of the Year category. Max Trainer was recognized for its innovative design and breakthrough functionality, receiving over 80 percent of all votes. Sport-Tiedje representatives presented the award to the Nautilus retail team during the recent ISPO sporting goods trade show in Munich. Sport-Tiedje Group is Europe’s largest chain of specialist fitness stores — with stores located in the UK, Netherlands, Belgium, Denmark, Germany, Austria and Switzerland. This marks the third international design award the Bowflex Max Trainer® has won.
Exercise physiologist and Bowflex Fitness Advisor Tom Holland and Nautilus, Inc. have teamed up to launch “The Burn: The Bowflex Radio Show” – which brings the latest health, fitness and nutrition tips and news to help listeners get into the best shape of their lives. The weekly hour-long program features special guests from across the fitness and health community. Listeners in the Connecticut and New York area can tune into AM 1490 WGCH every Wednesday at 11 a.m. (EST), or live stream the show from anywhere at www.wgch.com. Listeners can also call into the show to share thoughts and questions: (844) 866-4348.
In his latest article for Entrepreneur, Nautilus, Inc. CEO Bruce Cazenave shares one of his core business philosophies: Fail fast and recover quickly. Bruce discusses how activating the strategy has been pivotal in his career, helping him produce transformational results. Read the article on entrepreneur.com
Using the world’s largest trade show as the forum to flex the company’s new international muscles, Nautilus, Inc. announced the expansion of its global footprint in Europe, Australia and New Zealand and availability of premium Bowflex® and Schwinn® products in these new markets during ISPO Munich.
Traffic at the company’s booth remained brisk throughout the four-days of the show — including meetings with partners and international media. Demos of the wildly popular Bowflex Max Trainer® cardio machine and new Schwinn® Airdyne® AD 8 Total Fitness Bike by Nautilus representatives as well as the opportunity to test out firsthand were a big draw.
A record 640 attendees gathered for The Columbian’s 29th annual Economic Forecast Breakfast event on January 21, 2016, where the theme focused on the change and uncertainty facing business leaders. As a keynote speaker, Nautilus, Inc. CEO Bruce Cazenave shared insights and strategies for “stepping into the change instead of resisting…,” as the morning’s discussion centered on the new competitive challenges due to technology or disruptive industries. For more information, view the full keynote presentation.
Nautilus, Inc.’s Schwinn® Airdyne® was the title sponsor of the 2016 CrossFit Fort Vancouver (CFV) Championship Powered by Schwinn® Airdyne® on Jan. 9–10, 2016. The CFV Championship is a pairs competition for the Pacific Northwest and Western Canada’s most elite athletes who undergo a variety of physical tests, including vigorous workouts on the Schwinn® Airdyne® AD Pro Total Fitness Bike. This challenging competition, hosted by local CrossFit®-affiliated gym CrossFit Fort Vancouver (CFV), was created to provide a world class regional competition that serves as an opportunity for elite athletes to challenge themselves and raise their level of competition to the next standard. Winners walked away with a total payout of $40,000 in cash and prizes, including Schwinn Airdyne AD Pro bikes. During the event, spectators had the opportunity to test out the AD Pro bike firsthand.
In January 2016, Nautilus, Inc. showcased the Bowflex® SelectTech® 560 Dumbbells at Pepcom’s Digital Experience, a media-only event that attracted 1,500 top-tier consumer and technology reporters at the Consumer Electronics Show (CES) in Las Vegas. The first-ever smart dumbbells, which track users’ sets, reps and weights, caused quite a stir — capturing the attention of numerous top-tier media from around the world.
As the rest of the world prepared to welcome a new year on December 31, 2015, Nautilus, Inc. welcomed a new member to its family of fitness brands by closing on a definitive purchase agreement to acquire Octane Fitness, LLC (“Octane”), a leading fitness products company through the purchase of 100% of the capital stock of OF Holdings, Inc., Octane’s parent corporation, from North Castle Partners, a private equity firm, and other stockholders. The purchase price of approximately $115 million, subject to working capital and other adjustments, was funded with a combination of cash on hand and proceeds of a new $80 million term loan.
Octane, based in Brooklyn Park, Minnesota, is a leader in Zero Impact Training with a line of fitness equipment focused on specialty and commercial channels. Industry veterans Dennis Lee and Tim Porth founded Octane in 2001, emphasizing product innovation and service excellence, expanding the brand’s assortment from a single elliptical machine to a portfolio of other uniquely differentiated products including the Zero Runner and XT-One cross trainer. During 2015, Octane is expected to generate sales of approximately $65 million.
Bruce M. Cazenave, Nautilus Chief Executive Officer, stated, “The acquisition of Octane Fitness is a significant milestone for Nautilus and will meaningfully accelerate our strategic growth initiatives, including extending into higher price point products, penetrating new channels of distribution, and expanding access in international markets. Our team has undertaken a rigorous and disciplined external search for a strategic acquisition over the last 18 months and we are extremely pleased that these efforts have resulted in finding such a strong synergistic and cultural fit with a profitable company like Octane. This acquisition is consistent with our capital allocation strategy focused on sustainable profitable growth and creation of long-term shareholder value. We are also very excited to have Dennis and Tim join our management team and look forward to partnering with them to continue to grow the Octane brand as well as to benefit from their fitness and management expertise.”
Bill McMahon, Nautilus Chief Operating Officer, commented, “This transaction adds a leading fitness brand, unique products and technologies, broadens distribution and deepens our talent pool. Octane is highly complementary from both product and channel perspectives, and we believe this acquisition will create numerous revenue synergies. In addition, we expect the continued strength of our existing business combined with Octane has us extremely well positioned for the future with many of the fastest growing and most unique products and brands in the fitness industry.”
Dennis Lee, CEO of Octane Fitness stated, “This combination of two industry leaders provides our team members with a unique opportunity to continue to focus on our core products and channels, while benefiting from Nautilus’ added expertise and broader resources. Our customers can look forward to our continued commitment to product innovation combined with sales and service excellence that has been our trademark. Our leadership team and associates look forward to taking Octane Fitness to the next level in this new chapter.”
The acquisition of Octane is expected to be accretive to earnings beginning in the first quarter of 2016. In the fourth quarter of 2015, Nautilus expects $0.11 to $0.12 per share of one-time charges related to transaction costs, as well as other expenses related to previously disclosed patent licensing and royalty matters.
Nautilus, Inc. will celebrate the grand opening of its new retail space, The Nautilus Shop, on Jan. 8 and 9, 2016.
The roughly 3,000 square-foot store is part of the Nautilus Innovation Center and features our family of brands, including Bowflex®, Nautilus®, Schwinn®, and Universal®. The store was designed to create an environment that supports firsthand engagement between customers and products, as well as the development of new concepts for retail partners.
“The Nautilus Shop offers our customers the chance to engage with all of our products in a way they never have before. We wanted to create a space in which customers could physically try out the product, learn more about the brands and get their questions answered in real time by our Nautilus, Inc. fitness consultants,” said Jeff Collins, Vice President, General Manager Retail of Nautilus, Inc. “With this new retail space, we are focused on finding fresh ways to positively impact the experiences our customers and retail partners have with our brands.”
The Nautilus Shop grand opening festivities include:
The Nautilus Shop, located at 17711 SE 6th Way in Vancouver, Wash., is open to the public Monday through Friday from 9 a.m. to 7 p.m., Saturday from 10 a.m. to 7 p.m., and Sunday from 12 p.m. to 5 p.m. Nautilus, Inc.’s complete product portfolio is available for purchase directly from the store and free shipping will be offered to in-store customers.
In September 2015, the Nautilus, Inc. team headed to New York City, inviting media and investors to join the company for its third annual product showcase. The “What Moves You?” event hosted more than 50 attendees, offering a sneak peek at brand new products from Bowflex® and Schwinn®. The event explored what motivates, empowers and helps people maintain positive health. Guests also took an important look at their personal health and fitness with health diagnostic screenings and one-on-one workouts with Bowflex Fitness Advisor Tom Holland, in addition to testing out recipes using Bowflex Body™.
Fortune magazine ranked Nautilus, Inc. at no. 23 on its 2015 list of 100 Fastest-Growing Companies. Fortune ranks public companies based on profit, revenue, and stock growth over the past three years. Nautilus, Inc. was commended for “toning itself back into shape.” This is Nautilus, Inc.’s second year on the annual list. For more information, see Nautilus, Inc’s full profile.
Nautilus, Inc. brought a fresh fitness vibe to New York City to host a special event for media and industry influencers this past October 2014. The company debuted new products, including its first-ever fitness nutrition line and also celebrated the return of the Nautilus Cardio line. Other event highlights included group workout sessions with a fitness advisor and a “Fitness Takes a Village” presentation where a panel of experts discussed key challenges and trends in health and fitness today.