Company Overview

What began as one revolutionary strength machine has evolved 40 years later into a strong company focused on connected fitness that combines high quality equipment and digital solutions. Our well-known brands and wide range of offerings are designed to meet the needs of every person at every stage of their fitness journey, from beginners to fitness enthusiasts.

We come to work each day to fulfill our mission: to empower healthier living through individualized connected fitness experiences; and in doing so, envision building a healthier world, one person at a time. We achieve this by living and working by our six core values: