Company Overview

What began as one revolutionary strength machine has evolved 40 years later into a strong company focused on connected fitness that combines high quality equipment and digital solutions. Our well-known brands and wide range of offerings are designed to meet the needs of every person at every stage of their fitness journey, from beginners to fitness enthusiasts.

We come to work each day to fulfill our mission: to empower healthier living through individualized connected fitness experiences; and in doing so, envision building a healthier world, one person at a time. We achieve this by living and working by our six core values:

We are CONSUMER-OBSESSED. We exist to serve consumer needs and wants, using data and our deep consumer knowledge to drive our decision making.

We stay FOCUSED on fewer, bigger, bolder bets and seek simplicity in all we do.

We are AMBITIOUS INNOVATORS who think big, seek to be the disruptors, and innovate on differentiating experiences that make an important difference in our customers’ lives.

We are diligent PROBLEM SOLVERS, accountable to ourselves and our teams by taking responsibility, providing transparency, and adhering to the highest ethical standards.

We CARE DEEPLY about our employees, partners, shareholders and communities where we do business and go above and beyond to be inclusive and create a positive environment where everyone’s contributions are valued.

We WIN TOGETHER by putting team above self, disagreeing agreeably, supporting each other, and having fun as we work together toward accomplishing our goals.

Our Team

Corporate Social Responsibility

Awards